by Siprocal | Nov 13, 2024 | Connected TV, Technology
As plataformas de TV Conectada (CTV) estão crescendo rapidamente, e com elas, a importância de estratégias que aumentem a audiência e o engajamento. O tune-in é uma técnica poderosa que incentiva os usuários a “engajarem” em conteúdos específicos, como...
by Siprocal | Nov 5, 2024 | Connected TV, Market, Mobile Ads, Connected TV, Trends
O mercado publicitário brasileiro está passando por uma grande transformação digital, que tem influenciado diretamente as estratégias de segmentação e conexão das marcas com seus consumidores. De acordo com o estudo do IAB Brasil, a conectividade e o comportamento...
by Siprocal | Oct 23, 2024 | Connected TV, Content, Market, Technology
As Halloween approaches, both consumers and brands are gearing up for one of the most festive and profitable times of the year. In 2024, Halloween spending is expected to reach impressive levels, with an average of $103.63 per consumer, totaling $11.6 billion. This...
by Siprocal | Sep 27, 2024 | Connected TV, Market
Max Gideon, VP of CTV Advertising Operations at Siprocal, shares in this interview aspects of how Connected TV platforms are revolutionizing content consumption and advertising. In today’s digital age, the way we consume and create content is undergoing a...
by Siprocal | Sep 24, 2024 | Connected TV, Trends
Election Season and the CTV Advantage As we approach the 2024 election season, the advertising landscape becomes more challenging. The influx of political ads can cause ad fatigue among viewers, with 23% of Americans reporting annoyance with political ads. However,...
by Siprocal | Sep 13, 2024 | Connected TV, Market, Mobile Ads, Trends
As the digital advertising landscape evolves, the 2024 IAB Outlook Study: August Update offers critical insights into how ad spend is shifting across various platforms and channels. This update provides a detailed analysis of current trends, opportunities, and...
