by Siprocal | Sep 24, 2024 | Connected TV, Trends
Election Season and the CTV Advantage As we approach the 2024 election season, the advertising landscape becomes more challenging. The influx of political ads can cause ad fatigue among viewers, with 23% of Americans reporting annoyance with political ads. However,...
by Siprocal | Sep 13, 2024 | Connected TV, Market, Mobile Ads, Trends
As the digital advertising landscape evolves, the 2024 IAB Outlook Study: August Update offers critical insights into how ad spend is shifting across various platforms and channels. This update provides a detailed analysis of current trends, opportunities, and...
by Siprocal | Aug 19, 2024 | Connected TV, Market, Trends
As Connected TV (CTV) continues to revolutionize the advertising landscape, the strategic use of first-party data has become a game-changer. This was clearly demonstrated by a global e-commerce travel brand that partnered with Madhive to activate their first-party...
by Siprocal | Aug 14, 2024 | Connected TV, Market, Trends
In the dynamic world of digital marketing, Connected TV (CTV) has emerged as a powerful tool that not only captures the final consumer click but also plays a crucial role in the branding process that leads to that decision. The journey to a purchase decision often...
by Siprocal | Jul 31, 2024 | Connected TV, Content, Trends
Com o crescimento do uso de dispositivos de Connected TV (CTV), entender as particularidades desse ambiente tornou-se essencial para os anunciantes. Diferente da web tradicional, a CTV não utiliza cookies, o que exige estratégias alternativas para rastreamento e...
by Siprocal | Jul 4, 2024 | Connected TV, Market, Trends
As the July opening ceremony for the 2024 Paris Olympics approaches, the excitement is palpable. With 15 million visitors expected to flood the French capital and an estimated one billion people tuning in worldwide, the Olympic Games offer an unparalleled opportunity...
