How content targeting can maximize your halloween campaigns

As Halloween approaches, both consumers and brands are gearing up for one of the most festive and profitable times of the year. In 2024, Halloween spending is expected to reach impressive levels, with an average of $103.63 per consumer, totaling $11.6 billion. This presents a unique opportunity for brands to tap into the excitement and spending frenzy through strategic advertising, especially on Connected TV (CTV). Siprocal’s cutting-edge Content Targeting technology is the perfect solution to help brands connect with their audience and maximize their Halloween campaigns.

The Power of Content Targeting in Precision Advertising

In today’s fast-paced digital advertising landscape, precision targeting is essential for reaching high-intent consumers. Traditional mass-marketing approaches are no longer enough to cut through the noise and connect with the right audiences. With Siprocal’s Content Targeting platform, brands can now leverage first-party data, exclusive content partnerships, and advanced targeting tools to create meaningful and personalized connections with their target audience on CTV.

At the heart of Siprocal’s Content Targeting is its ability to connect brands with their audiences based on specific criteria such as:

  1. Target by Title: Brands can strategically place ads alongside popular TV shows, sporting events, or relevant content that matches their audience’s interests.
  2. Target by Category: Whether your brand aligns with News, Comedy, Sports, or Reality TV, Siprocal allows you to tailor your ads to specific content categories.
  3. Target by Language: Ensure your message resonates by delivering ads in the language your audience prefers, whether that’s English, Spanish, French, or more.

This approach not only improves engagement but also reduces advertising costs by up to 20% compared to traditional data segments, making it a highly efficient tool for brands aiming to stand out during the busy Halloween season.

Halloween Spending Trends: Why Now is the Time to Invest in Digital

According to a National Retail Federation survey, nearly half (47%) of Halloween shoppers begin their purchases before October, making it crucial for brands to launch their campaigns early to capture this audience. Consumers are expected to spend heavily on candy, decorations, costumes, and food, with a projected total of $3.5 billion on candy, $3.8 billion on costumes, and $3.8 billion on decorations alone.

With Siprocal’s precision targeting, brands can engage Halloween shoppers at the right time, showcasing their products in a context that aligns with consumer behavior on CTV. Content Targeting enables brands to tailor their message to specific content categories and languages, ensuring they reach shoppers who are ready to make a purchase.

Cross-Device Targeting for a Seamless Halloween Campaign

Another key advantage of Siprocal’s platform is its cross-device capabilities, allowing advertisers to extend their CTV campaigns across devices within a household. While CTV is the primary channel, Siprocal’s Household Sync technology enables brands to reach users on their smartphones, tablets, and other connected devices, ensuring a cohesive and continuous message across screens.

This holistic approach enhances brand recall and increases the likelihood of conversion by providing a fluid and personalized experience throughout the customer journey. As shoppers spend more on their Halloween festivities, brands that take advantage of cross-device targeting on CTV will be well-positioned to maximize their campaign performance.

Take Advantage of Halloween’s Massive Opportunity

With Halloween spending on the rise and consumers starting their shopping early, the time to invest in Content Targeting is now. Siprocal’s platform provides brands with the tools they need to reach their target audience with precision and efficiency, ensuring their message resonates with Halloween shoppers across Connected TV and other devices within the home.

Ready to make your Halloween campaigns stand out? Contact us today to learn how Siprocal’s Content Targeting can help you tap into the power of precision advertising this spooky season. can help you tap into the power of precision advertising this spooky season.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Articles

Maximizing CTV’s potential during political cycles

Maximizing CTV’s potential during political cycles

Election Season and the CTV Advantage As we approach the 2024 election season, the advertising landscape becomes more challenging. The influx of political ads can cause ad fatigue among viewers, with 23% of Americans reporting annoyance with political ads. However,...