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Beyond Traditional CTV Targeting: A Smarter Approach
As the rules of digital advertising continue to evolve, one thing is clear: the old ways of targeting audiences are falling short. Third-party cookies are disappearing, privacy laws are tightening, and user data is more fragmented than ever. For Connected TV (CTV), a...
The Future of CTV Advertising: Content-Based Targeting
As Connected TV (CTV) continues to reshape the digital advertising landscape, traditional audience targeting methods are facing new challenges. The reliance on third-party data and broad demographic segments is quickly becoming outdated due to increasing privacy...
Publicidade Multitelas: Como a sincronia entre dispositivos potencializa resultados
A jornada do consumidor está cada vez mais fragmentada. De acordo com a Sensor Tower, 64% das compras iniciadas durante grandes eventos esportivos começam no smartphone. Esse dado reforça como a experiência multicanal influencia decisões de compra e como os...
Dia do Consumidor: Como as marcas podem transformar datas sazonais em crescimento real
O Dia do Consumidor, celebrado amanhã, 15 de março, se consolidou como uma das principais datas do varejo brasileiro, sendo comparado à Black Friday do primeiro semestre. Em 2023, as promoções movimentaram R$ 11,7 milhões, um crescimento de 19% em relação ao ano...
CTV advertising demands transparency and inventory efficiency – here’s why
The relationship between data, transparency, and advertising efficiency is at the center of ongoing discussions in the digital ecosystem. A recent report from the Interactive Advertising Bureau (IAB) highlights how 73% of consumers understand that sharing data enables...
Carnaval e publicidade digital: um cenário de oportunidades para as marcas
O Carnaval é um dos eventos mais aguardados do ano no Brasil, movimentando bilhões na economia e gerando oportunidades significativas para marcas que desejam se conectar com o público. Em 2025, a previsão é que o evento movimente mais de R$ 9 bilhões, consolidando-se...
Como o comportamento do consumidor está moldando o mobile marketing em 2025
O mobile já faz parte essencial do dia a dia dos consumidores, e sua influência no processo de decisão de compra segue crescendo. Com mais tempo gasto nos smartphones, novas tecnologias e a ascensão do m-commerce, as marcas precisam adaptar suas estratégias para...
CTV and the Super Bowl: a game-changing moment for advertisers
The Super Bowl remains the biggest stage for advertising, drawing massive audiences and commanding premium ad prices. However, the way viewers engage with the event is evolving, and Connected TV (CTV) has emerged as a pivotal player in reshaping Super Bowl advertising...
The future of video streaming advertising: insights from the IAB 2025 report
As the digital advertising landscape evolves, CTV (Connected TV) has become the cornerstone of video streaming, shaping the way brands connect with audiences. According to the IAB 2025 Outlook Report, video streaming remains one of the fastest-growing segments in the...
Geolocalização: potencializando a precisão nas campanhas publicitárias
Em um mundo cada vez mais conectado, os consumidores esperam experiências mais personalizadas e relevantes, especialmente quando se trata de publicidade digital. A geolocalização desponta como uma ferramenta essencial para anunciantes que desejam alcançar seu...
Como Seria a Internet sem Anúncios?
O estudo Como Seria a Internet Sem Anúncios?, divulgado pelo IAB Brasil, reforça a relevância da publicidade digital para a construção de um ecossistema mais democrático, acessível e diversificado. Em um cenário onde 70% dos brasileiros consideram os anúncios...
First-party data e segurança digital: as tendências de marketing para 2025
O estudo "Marketing Trends 2025", recentemente divulgado pela Kantar, destacou temas fundamentais que devem estar em alta no mercado no próximo ano. Em meio às mudanças regulatórias, sociais e tecnológicas, o papel do first-party data e a crescente demanda por...
Siprocal Achieves Top Spot on Pixalate’s Q3 2024 CTV Seller Trust Index
Siprocal is proud to announce its recognition as the #1 CTV supply-side platform (SSP) in North America on Samsung TV devices by Pixalate’s Seller Trust Index for Q3 2024. This achievement highlights our role as a key player in the rapidly growing Connected TV (CTV)...
The potential of tv 2.0: measurable performance and strategic impact.
The advertising landscape is undergoing a dramatic transformation, and TV is at the center of it. With the evolution of connected TV (CTV) and streaming platforms, the medium has shifted from traditional, broad-reach strategies to precise, performance-driven...
News Roundup: 2024 wrap-up – how digital advertising evolved and what to expect in 2025
As the year draws to a close, the digital advertising industry finds itself at a pivotal juncture, shaped by innovation, adaptation, and the persistent evolution of consumer behavior. From transformative shifts in Connected TV (CTV) to the urgency of embracing a...
Maximize o engajamento com Connected TV: Como tune-in e a tecnologia da Siprocal ajudam os publishers
As plataformas de TV Conectada (CTV) estão crescendo rapidamente, e com elas, a importância de estratégias que aumentem a audiência e o engajamento. O tune-in é uma técnica poderosa que incentiva os usuários a "engajarem" em conteúdos específicos, como novos programas...
Publicidade digital no Brasil: estratégias de segmentação e impacto em múltiplas telas
O mercado publicitário brasileiro está passando por uma grande transformação digital, que tem influenciado diretamente as estratégias de segmentação e conexão das marcas com seus consumidores. De acordo com o estudo do IAB Brasil, a conectividade e o comportamento...
How content targeting can maximize your halloween campaigns
As Halloween approaches, both consumers and brands are gearing up for one of the most festive and profitable times of the year. In 2024, Halloween spending is expected to reach impressive levels, with an average of $103.63 per consumer, totaling $11.6 billion. This...
A Black Friday é em novembro. Sua campanha de marketing já está pronta?
Convidamos especialista para dar dicas a times que ainda não tem certeza de que aspectos precisam de foco na elaboração das campanhas Bússola | Plataforma de conteúdo | Publicado em 21 de outubro de 2024 às 15h00. Com a Black Friday se aproximando,...
The Rise of Connected TV: “Brands Should Focus on Creating Engaging and Personalized Content”
Max Gideon, VP of CTV Advertising Operations at Siprocal, shares in this interview aspects of how Connected TV platforms are revolutionizing content consumption and advertising. In today's digital age, the way we consume and create content is undergoing a...
Maximizing CTV’s potential during political cycles
Election Season and the CTV Advantage As we approach the 2024 election season, the advertising landscape becomes more challenging. The influx of political ads can cause ad fatigue among viewers, with 23% of Americans reporting annoyance with political ads. However,...
2024 Digital Ad Spend Trends: Key Insights from the IAB’s August Update
As the digital advertising landscape evolves, the 2024 IAB Outlook Study: August Update offers critical insights into how ad spend is shifting across various platforms and channels. This update provides a detailed analysis of current trends, opportunities, and...
Understanding the impact of hispanic audiences on CTV advertising
As digital video continues its rapid growth, brands are increasingly recognizing the unique opportunities presented by Hispanic audiences, especially within the Connected TV (CTV) landscape. A new survey from LG Ad Solutions, coupled with insights from the IAB 2024...
The power of first-party data on CTV: A success story by Madhive
As Connected TV (CTV) continues to revolutionize the advertising landscape, the strategic use of first-party data has become a game-changer. This was clearly demonstrated by a global e-commerce travel brand that partnered with Madhive to activate their first-party...
CTV in favor of branding: measuring what truly drives consumer loyalty
In the dynamic world of digital marketing, Connected TV (CTV) has emerged as a powerful tool that not only captures the final consumer click but also plays a crucial role in the branding process that leads to that decision. The journey to a purchase decision often...
A Importância da Publicidade em Connected TV: Segmentação e Eficácia
Com o crescimento do uso de dispositivos de Connected TV (CTV), entender as particularidades desse ambiente tornou-se essencial para os anunciantes. Diferente da web tradicional, a CTV não utiliza cookies, o que exige estratégias alternativas para rastreamento e...
Investing in advertising during the Paris 2024 Olympics: The rise of Connected TV
As the July opening ceremony for the 2024 Paris Olympics approaches, the excitement is palpable. With 15 million visitors expected to flood the French capital and an estimated one billion people tuning in worldwide, the Olympic Games offer an unparalleled opportunity...
Integración de CTV y Anuncios Móviles: Estrategias Convergentes
La publicidad digital está en constante evolución, y con ella, la manera en que los consumidores interactúan con diversas plataformas y dispositivos. Para los anunciantes, esto presenta un desafío significativo: ¿cómo medir el impacto real de las campañas de brand...
Future forward: connected TV (CTV) as the cornerstone for publishers and advertisers in a cookieless world
In today's rapidly evolving digital landscape, Google Chrome's recent decision to postpone third-party cookie deprecation until 2025 underscores the challenges confronting brands and agencies as they navigate the imminent cookieless future. While this delay may...
Gamers Club aumenta esforço no B2B para crescer 10% em 2024
Empresa comprada pela Siprocal em 2023 vai além do clube de jogadores para crescer em parcerias e projetos Colocar o “lado B2B” da Gamers Club em evidência, de modo a aumentar o faturamento da empresa aproveitando oportunidades com marcas que orbitam...
Navigating the Digital Tide Across Latin America
In the rapidly evolving world of multiscreen experiences, we face an inflection point in shifting consumer demand. This brave new world brings tremendous opportunity for brand marketers, but also significant challenges. A CHANGING LANDSCAPELegacy businesses such as...
Supply-Side Spotlight: Siprocal
In this edition of Supply-Side Spotlight, we're chatting with Max Gideon, VP of Streaming at Siprocal. We're covering an array of hot topics, including standardization in the CTV space, the looming addressability changes in our industry, and Siprocal's new Content...
São Paulo fecha acordo com Siprocal para impulsionar SPFC Play, sua plataforma própria de streaming
A empresa focará no crescimento da base de usuários da plataforma e ampliar as ações publicitárias por novas receitas O São Paulo anunciou um acordo com a Siprocal, empresa especializada no crescimento e monetização de publicidade digital em múltiplos...
Orchestrating the Future of Digital Innovation and Advertising: How Siprocal’s Sam Berenato Is Shaping Today’s CTV Advertising Landscape
Berenato's path to becoming SVP of Global Operations at Siprocal is marked by a unique blend of serendipity, strategic career pivots, and a deep understanding of digital media's evolving landscape, shaped significantly by his early education and the post-recession job...
Talladega Bytes
How do you illustrate Siprocal’s innovative hyper-targeting with AI? Think NASCAR … Pro tip for anyone who buys or sells advertisements online: “Watch a NASCAR race,” says AI (artificial intelligence) guru Tracy Malingo. Targeting consumers on platforms like...
Siprocal’s Content Targeting Technology Reaches Live Sports, Expanding Opportunities within Digital Advertising
Through its proprietary technology, Siprocal brought the power of targeted advertisements to sports viewers, increasing the penetration rates of digital ads. NEW YORK, Feb. 1, 2024 /PRNewswire/ -- Siprocal, the leading cross-device growth and monetization...
Record News fecha acordo com a Siprocal para uso de tecnologia em CTV
Segundo dados da Comscore, 66 milhões de brasileiros consomem conteúdo em TV Conectada O canal de notícias Record News fechou um acordo com a Siprocal, plataforma de tecnologia para mídia que ajuda publishers, operadoras e anunciantes líderes nas Américas a crescerem...
Contextual = Consensual
The future of advertising might be a familiar strategy Digital advertisers don’t have to be that creepy neighbor anymore. You know the type, always lurking over the fence, paying attention to what kind of car someone drives, where they shop for groceries. That...
Comscore CTV Report 2023
Comscore CTV Latam 2023 Study - Sponsored by Siprocal PainelVer siteProblemas? Clique aqui2424 Comments in moderationNewPostMediaPageProjectUserEdit PageTest SchemaEnable Visual BuilderWP RocketSettingsClear and preload cache English Portuguese...
El Crecimiento de la Publicidad en Video y la Evolución de los Canales de Compra en Perú: Tendencias y Oportunidades para las Marcas
En la actualidad, la omnicanalidad se ha convertido en una parte fundamental de la dinámica de compra en los hogares peruanos. Los consumidores buscan obtener el máximo valor por su dinero explorando múltiples canales de compra. En este artículo, exploraremos cómo los...
Handling Five Billion Ad Requests Daily at Low Latency Using Amazon EMR with Siprocal
Siprocal migrated its high-throughput, low-latency AdTech workloads to AWS, creating an infrastructure that scaled to handle five billion requests daily while maintaining 99.999 percent availability. 99.999%5 billion30 msThousandsZeroservice availability transactions...
Cambios en la Industria: IA, Televisión Conectada y Oportunidades para Medios Minoristas en 2023
En el dinámico mundo de la publicidad y el marketing, el año 2023 está marcando un punto de inflexión gracias a tres tendencias principales que están transformando la industria. Según el informe "Tres tendencias de publicidad y marketing que darán forma a la segunda...
Gen Z: The Audience that Brands Can’t Afford to Ignore
As the advertising landscape evolves, brands are under pressure to find new and effective ways to reach their target audiences.. Streaming platforms offer a unique opportunity for brands to do just that. With their vast reach, engaged audiences, and innovative...
Dia dos Pais e o Impacto do Online Advertising: Alcançando o Público com Estratégias Efetivas
O Dia dos Pais é uma das datas mais importantes para o calendário comercial, e as tendências recentes mostram que o online advertising tem tido um papel significativo no aumento do volume de consumo. Com investimentos projetados para atingir US$8,96 bilhões em 2023 e...
Las Grandes Oportunidades para CTV en México: Un Futuro Prometedor para la Publicidad Digital
La publicidad de televisión conectada (CTV) está experimentando un crecimiento sin precedentes en México, y su potencial para transformar el panorama publicitario es innegable. Según un estudio realizado por Nielsen, los anuncios de CTV en México han demostrado un...
The Potential of Online Advertising and In-Game Advertising: A Growing Market
In recent years, the advertising landscape has undergone significant transformations, with digital platforms offering unparalleled opportunities for businesses to reach their target audiences. One of the rising stars in the advertising world is in-game advertising,...
The Barbie Movie Marketing Campaign: A Digital Advertising Masterclass
The highly anticipated Barbie movie officially launched on July 20th, and its marketing campaign has been nothing short of exceptional. From leveraging its iconic brand color to securing numerous product partnerships and incorporating AI and interactivity, the...
The Future of CTV Advertising: Trends and Technologies to Watch
The CTV (Connected TV) advertising industry is growing rapidly, and it is expected to continue to grow in the coming years. This is due to a number of factors, including the increasing popularity of streaming services, the growing number of connected devices, and the...
Cultivating Connections: The Importance of Personalized Advertising
In the ever-evolving world of digital advertising, reaching the right audience with personalized messages is crucial for success. Discover the remarkable capabilities of Siprocal's Content Targeting, a groundbreaking solution that leverages data and technology to...
Exploring Creative and Effective Formats for CTV Ads: Boosting Engagement and Conversions
As Connected TV (CTV) continues to gain popularity as a powerful advertising platform, marketers are discovering innovative ways to engage viewers and drive conversions. In this blog post, we will explore some of the most creative and effective formats available for...
Introducing Siprocal Content Targeting – Unleash the Power of Precision Advertising!
Imagine a world where first-party data, unique content, and gamified experiences come together to create meaningful connections between users and brands. That's the world we're building at Siprocal, and we're thrilled to show you how we're making it a reality. At...
Understanding the Profile of Brazilian Gamers and How Your Brand Can Connect with This Audience
The gaming industry has become a powerful force in Brazil, with millions of gamers across various platforms. Understanding the profile and preferences of Brazilian gamers is crucial for brands seeking to engage with this audience effectively. In this blog post, we...
Reducing the Carbon Footprint of Digital Advertising: Steps for Sustainable Impact
The growth of digital advertising has brought about significant environmental challenges, with its carbon footprint surpassing that of the aviation industry. As businesses strive to reduce their carbon emissions, advertisers can take the lead in mitigating the...
The Rise of Connected TV: Revolutionizing Content Consumption and Advertising
In today's digital age, the way we consume and create content is undergoing a revolutionary transformation, thanks to the advent of connected TV. This groundbreaking technology has made content more accessible than ever before, allowing content creators to connect...
Mobile Ad Fraud: Consequences, Prevention, and Solutions for Brands
Experts interviewed by Metrópoles list the main characteristics of this criminal action and provide tips on how to combat it. Mobile ad fraud poses a significant threat to brands, leading to wasted time, resources, and revenue. It pollutes marketing data, distorts...
Mastering the Digital Advertising Shift: Unleashing the Power of Mobile and Seizing New Opportunities
According to eMarketer's April 2023 INSIDER report, the trend of digital advertising spending continues to show significant growth, with ad dollars gradually shifting away from traditional formats. This shift is driven by the increasing popularity and effectiveness of...
DigitalReef Merges with Gamers Club in Historic Deal to Disrupt $360B Gaming and Digital Media Market
This merger will drive distribution, engagement, and monetization through combining the most-used media consumption devices in Mobile and CTV, and Gaming, the most-interactive form of media. MIAMI, March 10, 2023 /PRNewswire/ — DigitalReef, a leading...