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Orchestrating the Future of Digital Innovation and Advertising: How Siprocal’s Sam Berenato Is Shaping Today’s CTV Advertising Landscape
Berenato's path to becoming SVP of Global Operations at Siprocal is marked by a unique blend of serendipity, strategic career pivots, and a deep understanding of digital media's evolving landscape, shaped significantly by his early education and the post-recession job...
Talladega Bytes
How do you illustrate Siprocal’s innovative hyper-targeting with AI? Think NASCAR … Pro tip for anyone who buys or sells advertisements online: “Watch a NASCAR race,” says AI (artificial intelligence) guru Tracy Malingo. Targeting consumers on platforms like...
Siprocal’s Content Targeting Technology Reaches Live Sports, Expanding Opportunities within Digital Advertising
Through its proprietary technology, Siprocal brought the power of targeted advertisements to sports viewers, increasing the penetration rates of digital ads. NEW YORK, Feb. 1, 2024 /PRNewswire/ -- Siprocal, the leading cross-device growth and monetization...
Record News fecha acordo com a Siprocal para uso de tecnologia em CTV
Segundo dados da Comscore, 66 milhões de brasileiros consomem conteúdo em TV Conectada O canal de notícias Record News fechou um acordo com a Siprocal, plataforma de tecnologia para mídia que ajuda publishers, operadoras e anunciantes líderes nas Américas a crescerem...
Contextual = Consensual
The future of advertising might be a familiar strategy Digital advertisers don’t have to be that creepy neighbor anymore. You know the type, always lurking over the fence, paying attention to what kind of car someone drives, where they shop for groceries. That...
Comscore CTV Report 2023
Comscore CTV Latam 2023 Study - Sponsored by Siprocal PainelVer siteProblemas? Clique aqui2424 Comments in moderationNewPostMediaPageProjectUserEdit PageTest SchemaEnable Visual BuilderWP RocketSettingsClear and preload cache English Portuguese...
El Crecimiento de la Publicidad en Video y la Evolución de los Canales de Compra en Perú: Tendencias y Oportunidades para las Marcas
En la actualidad, la omnicanalidad se ha convertido en una parte fundamental de la dinámica de compra en los hogares peruanos. Los consumidores buscan obtener el máximo valor por su dinero explorando múltiples canales de compra. En este artículo, exploraremos cómo los...
Handling Five Billion Ad Requests Daily at Low Latency Using Amazon EMR with Siprocal
Siprocal migrated its high-throughput, low-latency AdTech workloads to AWS, creating an infrastructure that scaled to handle five billion requests daily while maintaining 99.999 percent availability. 99.999%5 billion30 msThousandsZeroservice availability transactions...
Cambios en la Industria: IA, Televisión Conectada y Oportunidades para Medios Minoristas en 2023
En el dinámico mundo de la publicidad y el marketing, el año 2023 está marcando un punto de inflexión gracias a tres tendencias principales que están transformando la industria. Según el informe "Tres tendencias de publicidad y marketing que darán forma a la segunda...
Gen Z: The Audience that Brands Can’t Afford to Ignore
As the advertising landscape evolves, brands are under pressure to find new and effective ways to reach their target audiences.. Streaming platforms offer a unique opportunity for brands to do just that. With their vast reach, engaged audiences, and innovative...
Dia dos Pais e o Impacto do Online Advertising: Alcançando o Público com Estratégias Efetivas
O Dia dos Pais é uma das datas mais importantes para o calendário comercial, e as tendências recentes mostram que o online advertising tem tido um papel significativo no aumento do volume de consumo. Com investimentos projetados para atingir US$8,96 bilhões em 2023 e...
Las Grandes Oportunidades para CTV en México: Un Futuro Prometedor para la Publicidad Digital
La publicidad de televisión conectada (CTV) está experimentando un crecimiento sin precedentes en México, y su potencial para transformar el panorama publicitario es innegable. Según un estudio realizado por Nielsen, los anuncios de CTV en México han demostrado un...
The Potential of Online Advertising and In-Game Advertising: A Growing Market
In recent years, the advertising landscape has undergone significant transformations, with digital platforms offering unparalleled opportunities for businesses to reach their target audiences. One of the rising stars in the advertising world is in-game advertising,...
The Barbie Movie Marketing Campaign: A Digital Advertising Masterclass
The highly anticipated Barbie movie officially launched on July 20th, and its marketing campaign has been nothing short of exceptional. From leveraging its iconic brand color to securing numerous product partnerships and incorporating AI and interactivity, the...
The Future of CTV Advertising: Trends and Technologies to Watch
The CTV (Connected TV) advertising industry is growing rapidly, and it is expected to continue to grow in the coming years. This is due to a number of factors, including the increasing popularity of streaming services, the growing number of connected devices, and the...
Cultivating Connections: The Importance of Personalized Advertising
In the ever-evolving world of digital advertising, reaching the right audience with personalized messages is crucial for success. Discover the remarkable capabilities of Siprocal's Content Targeting, a groundbreaking solution that leverages data and technology to...
Exploring Creative and Effective Formats for CTV Ads: Boosting Engagement and Conversions
As Connected TV (CTV) continues to gain popularity as a powerful advertising platform, marketers are discovering innovative ways to engage viewers and drive conversions. In this blog post, we will explore some of the most creative and effective formats available for...
Introducing Siprocal Content Targeting – Unleash the Power of Precision Advertising!
Imagine a world where first-party data, unique content, and gamified experiences come together to create meaningful connections between users and brands. That's the world we're building at Siprocal, and we're thrilled to show you how we're making it a reality. At...
Understanding the Profile of Brazilian Gamers and How Your Brand Can Connect with This Audience
The gaming industry has become a powerful force in Brazil, with millions of gamers across various platforms. Understanding the profile and preferences of Brazilian gamers is crucial for brands seeking to engage with this audience effectively. In this blog post, we...
Reducing the Carbon Footprint of Digital Advertising: Steps for Sustainable Impact
The growth of digital advertising has brought about significant environmental challenges, with its carbon footprint surpassing that of the aviation industry. As businesses strive to reduce their carbon emissions, advertisers can take the lead in mitigating the...
The Rise of Connected TV: Revolutionizing Content Consumption and Advertising
In today's digital age, the way we consume and create content is undergoing a revolutionary transformation, thanks to the advent of connected TV. This groundbreaking technology has made content more accessible than ever before, allowing content creators to connect...
Mobile Ad Fraud: Consequences, Prevention, and Solutions for Brands
Experts interviewed by Metrópoles list the main characteristics of this criminal action and provide tips on how to combat it. Mobile ad fraud poses a significant threat to brands, leading to wasted time, resources, and revenue. It pollutes marketing data, distorts...
Mastering the Digital Advertising Shift: Unleashing the Power of Mobile and Seizing New Opportunities
According to eMarketer's April 2023 INSIDER report, the trend of digital advertising spending continues to show significant growth, with ad dollars gradually shifting away from traditional formats. This shift is driven by the increasing popularity and effectiveness of...
DigitalReef Merges with Gamers Club in Historic Deal to Disrupt $360B Gaming and Digital Media Market
This merger will drive distribution, engagement, and monetization through combining the most-used media consumption devices in Mobile and CTV, and Gaming, the most-interactive form of media. MIAMI, March 10, 2023 /PRNewswire/ — DigitalReef, a leading...