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Gen Z: The Audience that Brands Can’t Afford to Ignore

Gen Z: The Audience that Brands Can’t Afford to Ignore

As the advertising landscape evolves, brands are under pressure to find new and effective ways to reach their target audiences.. Streaming platforms offer a unique opportunity for brands to do just that. With their vast reach, engaged audiences, and innovative...

The Future of CTV Advertising: Trends and Technologies to Watch

The Future of CTV Advertising: Trends and Technologies to Watch

The CTV (Connected TV) advertising industry is growing rapidly, and it is expected to continue to grow in the coming years. This is due to a number of factors, including the increasing popularity of streaming services, the growing number of connected devices, and the...

Cultivating Connections: The Importance of Personalized Advertising

Cultivating Connections: The Importance of Personalized Advertising

In the ever-evolving world of digital advertising, reaching the right audience with personalized messages is crucial for success. Discover the remarkable capabilities of Siprocal's Content Targeting, a groundbreaking solution that leverages data and technology to...

Mobile Ad Fraud: Consequences, Prevention, and Solutions for Brands

Mobile Ad Fraud: Consequences, Prevention, and Solutions for Brands

Experts interviewed by Metrópoles list the main characteristics of this criminal action and provide tips on how to combat it. Mobile ad fraud poses a significant threat to brands, leading to wasted time, resources, and revenue. It pollutes marketing data, distorts...