by Siprocal | Feb 6, 2025 | Connected TV
The Super Bowl remains the biggest stage for advertising, drawing massive audiences and commanding premium ad prices. However, the way viewers engage with the event is evolving, and Connected TV (CTV) has emerged as a pivotal player in reshaping Super Bowl advertising...
by Siprocal | Jan 27, 2025 | Connected TV, Technology, Trends
As the digital advertising landscape evolves, CTV (Connected TV) has become the cornerstone of video streaming, shaping the way brands connect with audiences. According to the IAB 2025 Outlook Report, video streaming remains one of the fastest-growing segments in the...
by Siprocal | Dec 4, 2024 | Connected TV
Siprocal is proud to announce its recognition as the #1 CTV supply-side platform (SSP) in North America on Samsung TV devices by Pixalate’s Seller Trust Index for Q3 2024. This achievement highlights our role as a key player in the rapidly growing Connected TV (CTV)...
by Siprocal | Dec 3, 2024 | Connected TV, Technology, Trends
The advertising landscape is undergoing a dramatic transformation, and TV is at the center of it. With the evolution of connected TV (CTV) and streaming platforms, the medium has shifted from traditional, broad-reach strategies to precise, performance-driven...
by Siprocal | Dec 2, 2024 | Connected TV
As the year draws to a close, the digital advertising industry finds itself at a pivotal juncture, shaped by innovation, adaptation, and the persistent evolution of consumer behavior. From transformative shifts in Connected TV (CTV) to the urgency of embracing a...
by Siprocal | Nov 13, 2024 | Connected TV, Technology
As plataformas de TV Conectada (CTV) estão crescendo rapidamente, e com elas, a importância de estratégias que aumentem a audiência e o engajamento. O tune-in é uma técnica poderosa que incentiva os usuários a “engajarem” em conteúdos específicos, como...
