by Siprocal | Sep 13, 2024 | Connected TV, Market, Mobile Ads, Trends
As the digital advertising landscape evolves, the 2024 IAB Outlook Study: August Update offers critical insights into how ad spend is shifting across various platforms and channels. This update provides a detailed analysis of current trends, opportunities, and...
by Siprocal | Jul 2, 2024 | Connected TV, Mobile Ads
La publicidad digital está en constante evolución, y con ella, la manera en que los consumidores interactúan con diversas plataformas y dispositivos. Para los anunciantes, esto presenta un desafío significativo: ¿cómo medir el impacto real de las campañas de brand...
by Siprocal | Aug 2, 2023 | Content, Gaming, Market, Mobile Ads
O Dia dos Pais é uma das datas mais importantes para o calendário comercial, e as tendências recentes mostram que o online advertising tem tido um papel significativo no aumento do volume de consumo. Com investimentos projetados para atingir US$8,96 bilhões em 2023 e...
by Siprocal | Jul 28, 2023 | Gaming, Market, Mobile Ads
In recent years, the advertising landscape has undergone significant transformations, with digital platforms offering unparalleled opportunities for businesses to reach their target audiences. One of the rising stars in the advertising world is in-game advertising,...
by Siprocal | Jul 10, 2023 | Connected TV, Mobile Ads
As Connected TV (CTV) continues to gain popularity as a powerful advertising platform, marketers are discovering innovative ways to engage viewers and drive conversions. In this blog post, we will explore some of the most creative and effective formats available for...
by Siprocal | Jun 19, 2023 | Gaming, Market, Mobile Ads
The gaming industry has become a powerful force in Brazil, with millions of gamers across various platforms. Understanding the profile and preferences of Brazilian gamers is crucial for brands seeking to engage with this audience effectively. In this blog post, we...