by Siprocal | Sep 13, 2024 | Connected TV, Market, Mobile Ads, Trends
As the digital advertising landscape evolves, the 2024 IAB Outlook Study: August Update offers critical insights into how ad spend is shifting across various platforms and channels. This update provides a detailed analysis of current trends, opportunities, and...
by Siprocal | Sep 5, 2024 | Connected TV, Content
As digital video continues its rapid growth, brands are increasingly recognizing the unique opportunities presented by Hispanic audiences, especially within the Connected TV (CTV) landscape. A new survey from LG Ad Solutions, coupled with insights from the IAB 2024...
by Siprocal | Aug 19, 2024 | Connected TV, Market, Trends
As Connected TV (CTV) continues to revolutionize the advertising landscape, the strategic use of first-party data has become a game-changer. This was clearly demonstrated by a global e-commerce travel brand that partnered with Madhive to activate their first-party...
by Siprocal | Aug 14, 2024 | Connected TV, Market, Trends
In the dynamic world of digital marketing, Connected TV (CTV) has emerged as a powerful tool that not only captures the final consumer click but also plays a crucial role in the branding process that leads to that decision. The journey to a purchase decision often...
by Siprocal | Jul 31, 2024 | Connected TV, Content, Trends
Com o crescimento do uso de dispositivos de Connected TV (CTV), entender as particularidades desse ambiente tornou-se essencial para os anunciantes. Diferente da web tradicional, a CTV não utiliza cookies, o que exige estratégias alternativas para rastreamento e...
