by Siprocal | Jun 26, 2025 | Connected TV
Insights from the MediaPost report and what they signal for connected TV in the U.S. market The recently released 2025 Media Ad Spend Report: Who’s Winning, What’s Changing, and Why It Matters, published by MediaPost in partnership with Guideline.ai, offers a timely...
by Siprocal | Jun 18, 2025 | Connected TV
Connected TV is no longer about adoption — it’s about strategy. With mature measurement capabilities, premium content environments, and a well-established role in media plans, the conversation has shifted. For marketers, the question isn’t why CTV — it’s how to make...
by Siprocal | May 19, 2025 | Connected TV
En un ecosistema publicitario cada vez más exigente, donde los consumidores están hiperconectados y esperan relevancia en cada impacto, el mobile programático se presenta como una de las soluciones más potentes para quienes buscan eficiencia sin perder escala. Pero...
by Siprocal | May 8, 2025 | Connected TV
Content-based targeting isn’t just another buzzword in digital advertising — it’s a necessary evolution. For years, marketers have relied on audience data to reach the right people. We’ve been obsessed with user profiles, demographics, and behavior, trying to define...
by Siprocal | Apr 29, 2025 | Connected TV
En el ecosistema publicitario actual, las marcas buscan mucho más que visibilidad: necesitan resultados concretos, experiencias fluidas y audiencias realmente interesadas en lo que tienen que ofrecer. Un caso reciente en el sector financiero demuestra cómo el uso...
by Siprocal | Apr 14, 2025 | Connected TV
As the rules of digital advertising continue to evolve, one thing is clear: the old ways of targeting audiences are falling short. Third-party cookies are disappearing, privacy laws are tightening, and user data is more fragmented than ever. For Connected TV (CTV), a...
