Why context matters more than ever in advertising

Why context matters more than ever in advertising

Content-based targeting isn’t just another buzzword in digital advertising — it’s a necessary evolution. For years, marketers have relied on audience data to reach the right people. We’ve been obsessed with user profiles, demographics, and behavior, trying to define...
Beyond Traditional CTV Targeting: A Smarter Approach

Beyond Traditional CTV Targeting: A Smarter Approach

As the rules of digital advertising continue to evolve, one thing is clear: the old ways of targeting audiences are falling short. Third-party cookies are disappearing, privacy laws are tightening, and user data is more fragmented than ever. For Connected TV (CTV), a...