by Siprocal | Sep 5, 2024 | Connected TV, Content
As digital video continues its rapid growth, brands are increasingly recognizing the unique opportunities presented by Hispanic audiences, especially within the Connected TV (CTV) landscape. A new survey from LG Ad Solutions, coupled with insights from the IAB 2024...
by Siprocal | Jul 31, 2024 | Connected TV, Content, Trends
Com o crescimento do uso de dispositivos de Connected TV (CTV), entender as particularidades desse ambiente tornou-se essencial para os anunciantes. Diferente da web tradicional, a CTV não utiliza cookies, o que exige estratégias alternativas para rastreamento e...
by Siprocal | Feb 6, 2024 | Content, Market, Technology
How do you illustrate Siprocal’s innovative hyper-targeting with AI? Think NASCAR … Pro tip for anyone who buys or sells advertisements online: “Watch a NASCAR race,” says AI (artificial intelligence) guru Tracy Malingo. Targeting consumers on platforms like...
by Siprocal | Jan 2, 2024 | Connected TV, Content, Technology, Trends
The future of advertising might be a familiar strategy Digital advertisers don’t have to be that creepy neighbor anymore. You know the type, always lurking over the fence, paying attention to what kind of car someone drives, where they shop for groceries. That...
by Siprocal | Aug 30, 2023 | Connected TV, Content, Market
En el dinámico mundo de la publicidad y el marketing, el año 2023 está marcando un punto de inflexión gracias a tres tendencias principales que están transformando la industria. Según el informe “Tres tendencias de publicidad y marketing que darán forma a la...
by Siprocal | Aug 15, 2023 | Connected TV, Content, Market
As the advertising landscape evolves, brands are under pressure to find new and effective ways to reach their target audiences.. Streaming platforms offer a unique opportunity for brands to do just that. With their vast reach, engaged audiences, and innovative...
