Cambios en la Industria: IA, Televisión Conectada y Oportunidades para Medios Minoristas en 2023

Cambios en la Industria: IA, Televisión Conectada y Oportunidades para Medios Minoristas en 2023

by Siprocal | Aug 30, 2023 | Connected TV, Content, Market

En el dinámico mundo de la publicidad y el marketing, el año 2023 está marcando un punto de inflexión gracias a tres tendencias principales que están transformando la industria. Según el informe “Tres tendencias de publicidad y marketing que darán forma a la...
Gen Z: The Audience that Brands Can’t Afford to Ignore

Gen Z: The Audience that Brands Can’t Afford to Ignore

by Siprocal | Aug 15, 2023 | Connected TV, Content, Market

As the advertising landscape evolves, brands are under pressure to find new and effective ways to reach their target audiences.. Streaming platforms offer a unique opportunity for brands to do just that. With their vast reach, engaged audiences, and innovative...
Dia dos Pais e o Impacto do Online Advertising: Alcançando o Público com Estratégias Efetivas

Dia dos Pais e o Impacto do Online Advertising: Alcançando o Público com Estratégias Efetivas

by Siprocal | Aug 2, 2023 | Content, Gaming, Market, Mobile Ads

O Dia dos Pais é uma das datas mais importantes para o calendário comercial, e as tendências recentes mostram que o online advertising tem tido um papel significativo no aumento do volume de consumo. Com investimentos projetados para atingir US$8,96 bilhões em 2023 e...
Cultivating Connections: The Importance of Personalized Advertising

Cultivating Connections: The Importance of Personalized Advertising

by Siprocal | Jul 17, 2023 | Content, Market

In the ever-evolving world of digital advertising, reaching the right audience with personalized messages is crucial for success. Discover the remarkable capabilities of Siprocal’s Content Targeting, a groundbreaking solution that leverages data and technology...
Introducing Siprocal Content Targeting – Unleash the Power of Precision Advertising! 

Introducing Siprocal Content Targeting – Unleash the Power of Precision Advertising! 

by Siprocal | Jun 22, 2023 | Content, Market

Imagine a world where first-party data, unique content, and gamified experiences come together to create meaningful connections between users and brands. That’s the world we’re building at Siprocal, and we’re thrilled to show you how we’re...
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