by Siprocal | Dec 4, 2024 | Connected TV
Siprocal is proud to announce its recognition as the #1 CTV supply-side platform (SSP) in North America on Samsung TV devices by Pixalate’s Seller Trust Index for Q3 2024. This achievement highlights our role as a key player in the rapidly growing Connected TV (CTV)...
by Siprocal | Dec 3, 2024 | Connected TV, Technology, Trends
The advertising landscape is undergoing a dramatic transformation, and TV is at the center of it. With the evolution of connected TV (CTV) and streaming platforms, the medium has shifted from traditional, broad-reach strategies to precise, performance-driven...
by Siprocal | Dec 2, 2024 | Connected TV
As the year draws to a close, the digital advertising industry finds itself at a pivotal juncture, shaped by innovation, adaptation, and the persistent evolution of consumer behavior. From transformative shifts in Connected TV (CTV) to the urgency of embracing a...
by Siprocal | Nov 13, 2024 | Connected TV, Technology
As plataformas de TV Conectada (CTV) estão crescendo rapidamente, e com elas, a importância de estratégias que aumentem a audiência e o engajamento. O tune-in é uma técnica poderosa que incentiva os usuários a “engajarem” em conteúdos específicos, como...
by Siprocal | Nov 5, 2024 | Connected TV, Market, Mobile Ads, Connected TV, Trends
O mercado publicitário brasileiro está passando por uma grande transformação digital, que tem influenciado diretamente as estratégias de segmentação e conexão das marcas com seus consumidores. De acordo com o estudo do IAB Brasil, a conectividade e o comportamento...
by Siprocal | Oct 23, 2024 | Connected TV, Content, Market, Technology
As Halloween approaches, both consumers and brands are gearing up for one of the most festive and profitable times of the year. In 2024, Halloween spending is expected to reach impressive levels, with an average of $103.63 per consumer, totaling $11.6 billion. This...
