by Siprocal | Aug 7, 2025 | Connected TV
When viewers skip ads as quickly as they switch channels, brands need more than broad reach—they need campaigns that prove their impact. A leading university chose Siprocal’s Audience Curation Platform to overhaul its Connected TV recruitment strategy and turn...
by Siprocal | Jul 29, 2025 | Connected TV
Connected TV, IA generativa y personalización basada en datos impulsan nuevas estrategias entre anunciantes Las prioridades del marketing digital en México están evolucionando, y el nuevo estudio del IAB México, con patrocinio de Samsung Ads, ofrece una radiografía...
by Siprocal | Jun 26, 2025 | Connected TV
Insights from the MediaPost report and what they signal for connected TV in the U.S. market The recently released 2025 Media Ad Spend Report: Who’s Winning, What’s Changing, and Why It Matters, published by MediaPost in partnership with Guideline.ai, offers a timely...
by Siprocal | Jun 18, 2025 | Connected TV
Connected TV is no longer about adoption — it’s about strategy. With mature measurement capabilities, premium content environments, and a well-established role in media plans, the conversation has shifted. For marketers, the question isn’t why CTV — it’s how to make...
by Siprocal | May 19, 2025 | Connected TV
En un ecosistema publicitario cada vez más exigente, donde los consumidores están hiperconectados y esperan relevancia en cada impacto, el mobile programático se presenta como una de las soluciones más potentes para quienes buscan eficiencia sin perder escala. Pero...
by Siprocal | May 8, 2025 | Connected TV
Content-based targeting isn’t just another buzzword in digital advertising — it’s a necessary evolution. For years, marketers have relied on audience data to reach the right people. We’ve been obsessed with user profiles, demographics, and behavior, trying to define...
