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The Potential of Online Advertising and In-Game Advertising: A Growing Market

The Potential of Online Advertising and In-Game Advertising: A Growing Market

by Siprocal | Jul 28, 2023 | Gaming, Market, Mobile Ads

In recent years, the advertising landscape has undergone significant transformations, with digital platforms offering unparalleled opportunities for businesses to reach their target audiences. One of the rising stars in the advertising world is in-game advertising,...
The Barbie Movie Marketing Campaign: A Digital Advertising Masterclass

The Barbie Movie Marketing Campaign: A Digital Advertising Masterclass

by Siprocal | Jul 21, 2023 | Market, Social Media

The highly anticipated Barbie movie officially launched on July 20th, and its marketing campaign has been nothing short of exceptional. From leveraging its iconic brand color to securing numerous product partnerships and incorporating AI and interactivity, the...
The Future of CTV Advertising: Trends and Technologies to Watch

The Future of CTV Advertising: Trends and Technologies to Watch

by Siprocal | Jul 19, 2023 | Connected TV

The CTV (Connected TV) advertising industry is growing rapidly, and it is expected to continue to grow in the coming years. This is due to a number of factors, including the increasing popularity of streaming services, the growing number of connected devices, and the...
Cultivating Connections: The Importance of Personalized Advertising

Cultivating Connections: The Importance of Personalized Advertising

by Siprocal | Jul 17, 2023 | Content, Market

In the ever-evolving world of digital advertising, reaching the right audience with personalized messages is crucial for success. Discover the remarkable capabilities of Siprocal’s Content Targeting, a groundbreaking solution that leverages data and technology...
Exploring Creative and Effective Formats for CTV Ads: Boosting Engagement and Conversions

Exploring Creative and Effective Formats for CTV Ads: Boosting Engagement and Conversions

by Siprocal | Jul 10, 2023 | Connected TV, Mobile Ads

As Connected TV (CTV) continues to gain popularity as a powerful advertising platform, marketers are discovering innovative ways to engage viewers and drive conversions. In this blog post, we will explore some of the most creative and effective formats available for...
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  1. Kelsey F. Blackwell on Orchestrating the Future of Digital Innovation and Advertising: How Siprocal’s Sam Berenato Is Shaping Today’s CTV Advertising Landscape

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