by Siprocal | Aug 30, 2023 | Connected TV, Content, Market
En el dinámico mundo de la publicidad y el marketing, el año 2023 está marcando un punto de inflexión gracias a tres tendencias principales que están transformando la industria. Según el informe “Tres tendencias de publicidad y marketing que darán forma a la...
by Siprocal | Aug 15, 2023 | Connected TV, Content, Market
As the advertising landscape evolves, brands are under pressure to find new and effective ways to reach their target audiences.. Streaming platforms offer a unique opportunity for brands to do just that. With their vast reach, engaged audiences, and innovative...
by Siprocal | Aug 2, 2023 | Content, Gaming, Market, Mobile Ads
O Dia dos Pais é uma das datas mais importantes para o calendário comercial, e as tendências recentes mostram que o online advertising tem tido um papel significativo no aumento do volume de consumo. Com investimentos projetados para atingir US$8,96 bilhões em 2023 e...
by Siprocal | Jul 31, 2023 | Connected TV, Market
La publicidad de televisión conectada (CTV) está experimentando un crecimiento sin precedentes en México, y su potencial para transformar el panorama publicitario es innegable. Según un estudio realizado por Nielsen, los anuncios de CTV en México han demostrado un...
by Siprocal | Jul 28, 2023 | Gaming, Market, Mobile Ads
In recent years, the advertising landscape has undergone significant transformations, with digital platforms offering unparalleled opportunities for businesses to reach their target audiences. One of the rising stars in the advertising world is in-game advertising,...
