by Siprocal | Jul 21, 2023 | Market, Social Media
The highly anticipated Barbie movie officially launched on July 20th, and its marketing campaign has been nothing short of exceptional. From leveraging its iconic brand color to securing numerous product partnerships and incorporating AI and interactivity, the...
by Siprocal | May 28, 2023 | Social Media
According to eMarketer’s April 2023 INSIDER report, the trend of digital advertising spending continues to show significant growth, with ad dollars gradually shifting away from traditional formats. This shift is driven by the increasing popularity and...
