by Siprocal | Apr 9, 2024 | Connected TV, Market, Newsroom, Trends
In the rapidly evolving world of multiscreen experiences, we face an inflection point in shifting consumer demand. This brave new world brings tremendous opportunity for brand marketers, but also significant challenges. A CHANGING LANDSCAPELegacy businesses such as...
by Siprocal | Apr 8, 2024 | Connected TV, Market, Newsroom, Technology
In this edition of Supply-Side Spotlight, we’re chatting with Max Gideon, VP of Streaming at Siprocal. We’re covering an array of hot topics, including standardization in the CTV space, the looming addressability changes in our industry, and...
by Siprocal | Mar 14, 2024 | Connected TV, Market, Newsroom
A empresa focará no crescimento da base de usuários da plataforma e ampliar as ações publicitárias por novas receitas O São Paulo anunciou um acordo com a Siprocal, empresa especializada no crescimento e monetização de publicidade digital em múltiplos...
by Siprocal | Mar 13, 2024 | Connected TV, Market, Technology
Berenato’s path to becoming SVP of Global Operations at Siprocal is marked by a unique blend of serendipity, strategic career pivots, and a deep understanding of digital media’s evolving landscape, shaped significantly by his early education and the...
by Siprocal | Feb 6, 2024 | Content, Market, Technology
How do you illustrate Siprocal’s innovative hyper-targeting with AI? Think NASCAR … Pro tip for anyone who buys or sells advertisements online: “Watch a NASCAR race,” says AI (artificial intelligence) guru Tracy Malingo. Targeting consumers on platforms like...
