by Siprocal | Jan 2, 2024 | Connected TV, Content, Technology, Trends
The future of advertising might be a familiar strategy Digital advertisers don’t have to be that creepy neighbor anymore. You know the type, always lurking over the fence, paying attention to what kind of car someone drives, where they shop for groceries. That...
by Siprocal | Dec 1, 2023 | Connected TV
Comscore CTV Latam 2023 Study – Sponsored by Siprocal PainelVer siteProblemas? Clique aqui2424 Comments in moderationNewPostMediaPageProjectUserEdit PageTest SchemaEnable Visual BuilderWP RocketSettingsClear and preload cache English Portuguese...
by Siprocal | Oct 3, 2023 | Connected TV, Technology
Siprocal migrated its high-throughput, low-latency AdTech workloads to AWS, creating an infrastructure that scaled to handle five billion requests daily while maintaining 99.999 percent availability. 99.999%5 billion30 msThousandsZeroservice availability transactions...
by Siprocal | Aug 30, 2023 | Connected TV, Content, Market
En el dinámico mundo de la publicidad y el marketing, el año 2023 está marcando un punto de inflexión gracias a tres tendencias principales que están transformando la industria. Según el informe “Tres tendencias de publicidad y marketing que darán forma a la...
by Siprocal | Aug 15, 2023 | Connected TV, Content, Market
As the advertising landscape evolves, brands are under pressure to find new and effective ways to reach their target audiences.. Streaming platforms offer a unique opportunity for brands to do just that. With their vast reach, engaged audiences, and innovative...
by Siprocal | Jul 31, 2023 | Connected TV, Market
La publicidad de televisión conectada (CTV) está experimentando un crecimiento sin precedentes en México, y su potencial para transformar el panorama publicitario es innegable. Según un estudio realizado por Nielsen, los anuncios de CTV en México han demostrado un...
