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Siprocal is proud to announce its recognition as the #1 CTV supply-side platform (SSP) in North America by Pixalate’s Seller Trust Index for Q3 2024. This achievement highlights our role as a key player in the rapidly growing Connected TV (CTV) market, where Samsung...
The advertising landscape is undergoing a dramatic transformation, and TV is at the center of it. With the evolution of connected TV (CTV) and streaming platforms, the medium has shifted from traditional, broad-reach strategies to precise, performance-driven...
As the year draws to a close, the digital advertising industry finds itself at a pivotal juncture, shaped by innovation, adaptation, and the persistent evolution of consumer behavior. From transformative shifts in Connected TV (CTV) to the urgency of embracing a...
As plataformas de TV Conectada (CTV) estão crescendo rapidamente, e com elas, a importância de estratégias que aumentem a audiência e o engajamento. O tune-in é uma técnica poderosa que incentiva os usuários a "engajarem" em conteúdos específicos, como novos programas...
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