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As the rules of digital advertising continue to evolve, one thing is clear: the old ways of targeting audiences are falling short. Third-party cookies are disappearing, privacy laws are tightening, and user data is more fragmented than ever. For Connected TV (CTV), a...
As Connected TV (CTV) continues to reshape the digital advertising landscape, traditional audience targeting methods are facing new challenges. The reliance on third-party data and broad demographic segments is quickly becoming outdated due to increasing privacy...
A jornada do consumidor está cada vez mais fragmentada. De acordo com a Sensor Tower, 64% das compras iniciadas durante grandes eventos esportivos começam no smartphone. Esse dado reforça como a experiência multicanal influencia decisões de compra e como os...
O Dia do Consumidor, celebrado amanhã, 15 de março, se consolidou como uma das principais datas do varejo brasileiro, sendo comparado à Black Friday do primeiro semestre. Em 2023, as promoções movimentaram R$ 11,7 milhões, um crescimento de 19% em relação ao ano...
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