by Siprocal | Apr 9, 2024 | Connected TV, Market, Newsroom, Trends
In the rapidly evolving world of multiscreen experiences, we face an inflection point in shifting consumer demand. This brave new world brings tremendous opportunity for brand marketers, but also significant challenges. A CHANGING LANDSCAPELegacy businesses such as...
by Siprocal | Apr 8, 2024 | Connected TV, Market, Newsroom, Technology
In this edition of Supply-Side Spotlight, we’re chatting with Max Gideon, VP of Streaming at Siprocal. We’re covering an array of hot topics, including standardization in the CTV space, the looming addressability changes in our industry, and...
by Siprocal | Mar 14, 2024 | Connected TV, Market, Newsroom
A empresa focará no crescimento da base de usuários da plataforma e ampliar as ações publicitárias por novas receitas O São Paulo anunciou um acordo com a Siprocal, empresa especializada no crescimento e monetização de publicidade digital em múltiplos...
by Siprocal | Mar 13, 2024 | Connected TV, Market, Technology
Berenato’s path to becoming SVP of Global Operations at Siprocal is marked by a unique blend of serendipity, strategic career pivots, and a deep understanding of digital media’s evolving landscape, shaped significantly by his early education and the...
by Siprocal | Feb 1, 2024 | Connected TV, Market
Through its proprietary technology, Siprocal brought the power of targeted advertisements to sports viewers, increasing the penetration rates of digital ads. NEW YORK, Feb. 1, 2024 /PRNewswire/ — Siprocal, the leading cross-device growth and...
by Siprocal | Jan 16, 2024 | Connected TV, Market
Segundo dados da Comscore, 66 milhões de brasileiros consomem conteúdo em TV Conectada O canal de notícias Record News fechou um acordo com a Siprocal, plataforma de tecnologia para mídia que ajuda publishers, operadoras e anunciantes líderes nas Américas a crescerem...
