by Siprocal | Oct 3, 2023 | Connected TV, Technology
Siprocal migrated its high-throughput, low-latency AdTech workloads to AWS, creating an infrastructure that scaled to handle five billion requests daily while maintaining 99.999 percent availability. 99.999%5 billion30 msThousandsZeroservice availability transactions...
by Siprocal | Aug 30, 2023 | Connected TV, Content, Market
En el dinámico mundo de la publicidad y el marketing, el año 2023 está marcando un punto de inflexión gracias a tres tendencias principales que están transformando la industria. Según el informe “Tres tendencias de publicidad y marketing que darán forma a la...
by Siprocal | Aug 15, 2023 | Connected TV, Content, Market
As the advertising landscape evolves, brands are under pressure to find new and effective ways to reach their target audiences.. Streaming platforms offer a unique opportunity for brands to do just that. With their vast reach, engaged audiences, and innovative...
by Siprocal | Aug 2, 2023 | Content, Gaming, Market, Mobile Ads
O Dia dos Pais é uma das datas mais importantes para o calendário comercial, e as tendências recentes mostram que o online advertising tem tido um papel significativo no aumento do volume de consumo. Com investimentos projetados para atingir US$8,96 bilhões em 2023 e...
by Siprocal | Jul 31, 2023 | Connected TV, Market
La publicidad de televisión conectada (CTV) está experimentando un crecimiento sin precedentes en México, y su potencial para transformar el panorama publicitario es innegable. Según un estudio realizado por Nielsen, los anuncios de CTV en México han demostrado un...
