by Siprocal | Jul 4, 2024 | Connected TV, Market, Trends
As the July opening ceremony for the 2024 Paris Olympics approaches, the excitement is palpable. With 15 million visitors expected to flood the French capital and an estimated one billion people tuning in worldwide, the Olympic Games offer an unparalleled opportunity...
by Siprocal | Jul 2, 2024 | Connected TV, Mobile Ads
La publicidad digital está en constante evolución, y con ella, la manera en que los consumidores interactúan con diversas plataformas y dispositivos. Para los anunciantes, esto presenta un desafío significativo: ¿cómo medir el impacto real de las campañas de brand...
by Siprocal | May 23, 2024 | Connected TV
In today’s rapidly evolving digital landscape, Google Chrome’s recent decision to postpone third-party cookie deprecation until 2025 underscores the challenges confronting brands and agencies as they navigate the imminent cookieless future. While this...
by Siprocal | May 8, 2024 | Gaming, Newsroom
Empresa comprada pela Siprocal em 2023 vai além do clube de jogadores para crescer em parcerias e projetos Colocar o “lado B2B” da Gamers Club em evidência, de modo a aumentar o faturamento da empresa aproveitando oportunidades com marcas que orbitam...
by Siprocal | Apr 9, 2024 | Connected TV, Market, Newsroom, Trends
In the rapidly evolving world of multiscreen experiences, we face an inflection point in shifting consumer demand. This brave new world brings tremendous opportunity for brand marketers, but also significant challenges. A CHANGING LANDSCAPELegacy businesses such as...
