by Siprocal | Jul 31, 2024 | Connected TV, Content, Trends
Com o crescimento do uso de dispositivos de Connected TV (CTV), entender as particularidades desse ambiente tornou-se essencial para os anunciantes. Diferente da web tradicional, a CTV não utiliza cookies, o que exige estratégias alternativas para rastreamento e...
by Siprocal | Jul 4, 2024 | Connected TV, Market, Trends
As the July opening ceremony for the 2024 Paris Olympics approaches, the excitement is palpable. With 15 million visitors expected to flood the French capital and an estimated one billion people tuning in worldwide, the Olympic Games offer an unparalleled opportunity...
by Siprocal | Apr 9, 2024 | Connected TV, Market, Newsroom, Trends
In the rapidly evolving world of multiscreen experiences, we face an inflection point in shifting consumer demand. This brave new world brings tremendous opportunity for brand marketers, but also significant challenges. A CHANGING LANDSCAPELegacy businesses such as...
by Siprocal | Jan 2, 2024 | Connected TV, Content, Technology, Trends
The future of advertising might be a familiar strategy Digital advertisers don’t have to be that creepy neighbor anymore. You know the type, always lurking over the fence, paying attention to what kind of car someone drives, where they shop for groceries. That...
by Siprocal | Oct 4, 2023 | Customer Journey, Market, Trends
En la actualidad, la omnicanalidad se ha convertido en una parte fundamental de la dinámica de compra en los hogares peruanos. Los consumidores buscan obtener el máximo valor por su dinero explorando múltiples canales de compra. En este artículo, exploraremos cómo los...
