by Siprocal | Nov 5, 2024 | Connected TV, Market, Mobile Ads, Connected TV, Trends
O mercado publicitário brasileiro está passando por uma grande transformação digital, que tem influenciado diretamente as estratégias de segmentação e conexão das marcas com seus consumidores. De acordo com o estudo do IAB Brasil, a conectividade e o comportamento...
by Siprocal | Oct 22, 2024 | Customer Journey, Market, Technology, Trends
Convidamos especialista para dar dicas a times que ainda não tem certeza de que aspectos precisam de foco na elaboração das campanhas Bússola | Plataforma de conteúdo | Publicado em 21 de outubro de 2024 às 15h00. Com a Black Friday se aproximando,...
by Siprocal | Sep 24, 2024 | Connected TV, Trends
Election Season and the CTV Advantage As we approach the 2024 election season, the advertising landscape becomes more challenging. The influx of political ads can cause ad fatigue among viewers, with 23% of Americans reporting annoyance with political ads. However,...
by Siprocal | Sep 13, 2024 | Connected TV, Market, Mobile Ads, Trends
As the digital advertising landscape evolves, the 2024 IAB Outlook Study: August Update offers critical insights into how ad spend is shifting across various platforms and channels. This update provides a detailed analysis of current trends, opportunities, and...
by Siprocal | Aug 19, 2024 | Connected TV, Market, Trends
As Connected TV (CTV) continues to revolutionize the advertising landscape, the strategic use of first-party data has become a game-changer. This was clearly demonstrated by a global e-commerce travel brand that partnered with Madhive to activate their first-party...
by Siprocal | Aug 14, 2024 | Connected TV, Market, Trends
In the dynamic world of digital marketing, Connected TV (CTV) has emerged as a powerful tool that not only captures the final consumer click but also plays a crucial role in the branding process that leads to that decision. The journey to a purchase decision often...
