by Siprocal | Aug 2, 2023 | Content, Gaming, Market, Mobile Ads
O Dia dos Pais é uma das datas mais importantes para o calendário comercial, e as tendências recentes mostram que o online advertising tem tido um papel significativo no aumento do volume de consumo. Com investimentos projetados para atingir US$8,96 bilhões em 2023 e...
by Siprocal | Jul 28, 2023 | Gaming, Market, Mobile Ads
In recent years, the advertising landscape has undergone significant transformations, with digital platforms offering unparalleled opportunities for businesses to reach their target audiences. One of the rising stars in the advertising world is in-game advertising,...
by Siprocal | Jul 10, 2023 | Connected TV, Mobile Ads
As Connected TV (CTV) continues to gain popularity as a powerful advertising platform, marketers are discovering innovative ways to engage viewers and drive conversions. In this blog post, we will explore some of the most creative and effective formats available for...
by Siprocal | Jun 19, 2023 | Gaming, Market, Mobile Ads
The gaming industry has become a powerful force in Brazil, with millions of gamers across various platforms. Understanding the profile and preferences of Brazilian gamers is crucial for brands seeking to engage with this audience effectively. In this blog post, we...
by Siprocal | May 29, 2023 | Mobile Ads
Experts interviewed by Metrópoles list the main characteristics of this criminal action and provide tips on how to combat it. Mobile ad fraud poses a significant threat to brands, leading to wasted time, resources, and revenue. It pollutes marketing data, distorts...
