by Siprocal | Jun 19, 2023 | Gaming, Market, Mobile Ads
The gaming industry has become a powerful force in Brazil, with millions of gamers across various platforms. Understanding the profile and preferences of Brazilian gamers is crucial for brands seeking to engage with this audience effectively. In this blog post, we...
by Siprocal | Jun 5, 2023 | Market
The growth of digital advertising has brought about significant environmental challenges, with its carbon footprint surpassing that of the aviation industry. As businesses strive to reduce their carbon emissions, advertisers can take the lead in mitigating the...
by Siprocal | Jun 1, 2023 | Connected TV
In today’s digital age, the way we consume and create content is undergoing a revolutionary transformation, thanks to the advent of connected TV. This groundbreaking technology has made content more accessible than ever before, allowing content creators to...
by Siprocal | May 29, 2023 | Mobile Ads
Experts interviewed by Metrópoles list the main characteristics of this criminal action and provide tips on how to combat it. Mobile ad fraud poses a significant threat to brands, leading to wasted time, resources, and revenue. It pollutes marketing data, distorts...
by Siprocal | May 28, 2023 | Social Media
According to eMarketer’s April 2023 INSIDER report, the trend of digital advertising spending continues to show significant growth, with ad dollars gradually shifting away from traditional formats. This shift is driven by the increasing popularity and...
