by Siprocal | Mar 13, 2024 | Connected TV, Market, Technology
Berenato’s path to becoming SVP of Global Operations at Siprocal is marked by a unique blend of serendipity, strategic career pivots, and a deep understanding of digital media’s evolving landscape, shaped significantly by his early education and the...
by Siprocal | Feb 6, 2024 | Content, Market, Technology
How do you illustrate Siprocal’s innovative hyper-targeting with AI? Think NASCAR … Pro tip for anyone who buys or sells advertisements online: “Watch a NASCAR race,” says AI (artificial intelligence) guru Tracy Malingo. Targeting consumers on platforms like...
by Siprocal | Feb 1, 2024 | Connected TV, Market
Through its proprietary technology, Siprocal brought the power of targeted advertisements to sports viewers, increasing the penetration rates of digital ads. NEW YORK, Feb. 1, 2024 /PRNewswire/ — Siprocal, the leading cross-device growth and...
by Siprocal | Jan 16, 2024 | Connected TV, Market
Segundo dados da Comscore, 66 milhões de brasileiros consomem conteúdo em TV Conectada O canal de notícias Record News fechou um acordo com a Siprocal, plataforma de tecnologia para mídia que ajuda publishers, operadoras e anunciantes líderes nas Américas a crescerem...
by Siprocal | Oct 4, 2023 | Customer Journey, Market, Trends
En la actualidad, la omnicanalidad se ha convertido en una parte fundamental de la dinámica de compra en los hogares peruanos. Los consumidores buscan obtener el máximo valor por su dinero explorando múltiples canales de compra. En este artículo, exploraremos cómo los...
by Siprocal | Aug 30, 2023 | Connected TV, Content, Market
En el dinámico mundo de la publicidad y el marketing, el año 2023 está marcando un punto de inflexión gracias a tres tendencias principales que están transformando la industria. Según el informe “Tres tendencias de publicidad y marketing que darán forma a la...
