by Siprocal | Apr 29, 2025 | Connected TV
En el ecosistema publicitario actual, las marcas buscan mucho más que visibilidad: necesitan resultados concretos, experiencias fluidas y audiencias realmente interesadas en lo que tienen que ofrecer. Un caso reciente en el sector financiero demuestra cómo el uso...
by Siprocal | Apr 14, 2025 | Connected TV
As the rules of digital advertising continue to evolve, one thing is clear: the old ways of targeting audiences are falling short. Third-party cookies are disappearing, privacy laws are tightening, and user data is more fragmented than ever. For Connected TV (CTV), a...
by Siprocal | Apr 3, 2025 | Connected TV
As Connected TV (CTV) continues to reshape the digital advertising landscape, traditional audience targeting methods are facing new challenges. The reliance on third-party data and broad demographic segments is quickly becoming outdated due to increasing privacy...
by Siprocal | Mar 24, 2025 | Connected TV
A jornada do consumidor está cada vez mais fragmentada. De acordo com a Sensor Tower, 64% das compras iniciadas durante grandes eventos esportivos começam no smartphone. Esse dado reforça como a experiência multicanal influencia decisões de compra e como os...
by Siprocal | Mar 13, 2025 | Connected TV
O Dia do Consumidor, celebrado amanhã, 15 de março, se consolidou como uma das principais datas do varejo brasileiro, sendo comparado à Black Friday do primeiro semestre. Em 2023, as promoções movimentaram R$ 11,7 milhões, um crescimento de 19% em relação ao ano...
by Siprocal | Mar 11, 2025 | Connected TV
The relationship between data, transparency, and advertising efficiency is at the center of ongoing discussions in the digital ecosystem. A recent report from the Interactive Advertising Bureau (IAB) highlights how 73% of consumers understand that sharing data enables...
