by Siprocal | Jun 22, 2023 | Content, Market
Imagine a world where first-party data, unique content, and gamified experiences come together to create meaningful connections between users and brands. That’s the world we’re building at Siprocal, and we’re thrilled to show you how we’re...
by Siprocal | Jun 19, 2023 | Gaming, Market, Mobile Ads
The gaming industry has become a powerful force in Brazil, with millions of gamers across various platforms. Understanding the profile and preferences of Brazilian gamers is crucial for brands seeking to engage with this audience effectively. In this blog post, we...
by Siprocal | Jun 5, 2023 | Market
The growth of digital advertising has brought about significant environmental challenges, with its carbon footprint surpassing that of the aviation industry. As businesses strive to reduce their carbon emissions, advertisers can take the lead in mitigating the...
by Siprocal | Jun 1, 2023 | Connected TV
In today’s digital age, the way we consume and create content is undergoing a revolutionary transformation, thanks to the advent of connected TV. This groundbreaking technology has made content more accessible than ever before, allowing content creators to...
by Siprocal | May 29, 2023 | Mobile Ads
Experts interviewed by Metrópoles list the main characteristics of this criminal action and provide tips on how to combat it. Mobile ad fraud poses a significant threat to brands, leading to wasted time, resources, and revenue. It pollutes marketing data, distorts...
