by Siprocal | Oct 22, 2024 | Customer Journey, Market, Technology, Trends
Convidamos especialista para dar dicas a times que ainda não tem certeza de que aspectos precisam de foco na elaboração das campanhas Bússola | Plataforma de conteúdo | Publicado em 21 de outubro de 2024 às 15h00. Com a Black Friday se aproximando,...
by Siprocal | Apr 8, 2024 | Connected TV, Market, Newsroom, Technology
In this edition of Supply-Side Spotlight, we’re chatting with Max Gideon, VP of Streaming at Siprocal. We’re covering an array of hot topics, including standardization in the CTV space, the looming addressability changes in our industry, and...
by Siprocal | Mar 13, 2024 | Connected TV, Market, Technology
Berenato’s path to becoming SVP of Global Operations at Siprocal is marked by a unique blend of serendipity, strategic career pivots, and a deep understanding of digital media’s evolving landscape, shaped significantly by his early education and the...
by Siprocal | Feb 6, 2024 | Content, Market, Technology
How do you illustrate Siprocal’s innovative hyper-targeting with AI? Think NASCAR … Pro tip for anyone who buys or sells advertisements online: “Watch a NASCAR race,” says AI (artificial intelligence) guru Tracy Malingo. Targeting consumers on platforms like...
by Siprocal | Jan 2, 2024 | Connected TV, Content, Technology, Trends
The future of advertising might be a familiar strategy Digital advertisers don’t have to be that creepy neighbor anymore. You know the type, always lurking over the fence, paying attention to what kind of car someone drives, where they shop for groceries. That...
by Siprocal | Oct 3, 2023 | Connected TV, Technology
Siprocal migrated its high-throughput, low-latency AdTech workloads to AWS, creating an infrastructure that scaled to handle five billion requests daily while maintaining 99.999 percent availability. 99.999%5 billion30 msThousandsZeroservice availability transactions...