by Siprocal | Dec 4, 2024 | Connected TV
Siprocal is proud to announce its recognition as the #1 CTV supply-side platform (SSP) in North America on Samsung TV devices by Pixalate’s Seller Trust Index for Q3 2024. This achievement highlights our role as a key player in the rapidly growing Connected TV (CTV)...
by Siprocal | Dec 3, 2024 | Connected TV, Technology, Trends
The advertising landscape is undergoing a dramatic transformation, and TV is at the center of it. With the evolution of connected TV (CTV) and streaming platforms, the medium has shifted from traditional, broad-reach strategies to precise, performance-driven...
by Siprocal | Dec 2, 2024 | Connected TV
As the year draws to a close, the digital advertising industry finds itself at a pivotal juncture, shaped by innovation, adaptation, and the persistent evolution of consumer behavior. From transformative shifts in Connected TV (CTV) to the urgency of embracing a...
by Siprocal | Nov 13, 2024 | Connected TV, Technology
As plataformas de TV Conectada (CTV) estão crescendo rapidamente, e com elas, a importância de estratégias que aumentem a audiência e o engajamento. O tune-in é uma técnica poderosa que incentiva os usuários a “engajarem” em conteúdos específicos, como...
by Siprocal | Nov 5, 2024 | Connected TV, Market, Mobile Ads, Connected TV, Trends
O mercado publicitário brasileiro está passando por uma grande transformação digital, que tem influenciado diretamente as estratégias de segmentação e conexão das marcas com seus consumidores. De acordo com o estudo do IAB Brasil, a conectividade e o comportamento...
