by Siprocal | Aug 27, 2025 | Customer Journey, Market, Mobile Ads, Trends
No cenário atual, onde 98,9% dos brasileiros acessam a internet pelo celular e passam em média 5h19 por dia no smartphone, as marcas precisam estar onde o consumidor está: na palma da mão. E foi exatamente isso que uma marca líder no segmento de café em...
by Siprocal | Aug 7, 2025 | Connected TV
When viewers skip ads as quickly as they switch channels, brands need more than broad reach—they need campaigns that prove their impact. A leading university chose Siprocal’s Audience Curation Platform to overhaul its Connected TV recruitment strategy and turn...
by Siprocal | Jul 29, 2025 | Connected TV
Connected TV, IA generativa y personalización basada en datos impulsan nuevas estrategias entre anunciantes Las prioridades del marketing digital en México están evolucionando, y el nuevo estudio del IAB México, con patrocinio de Samsung Ads, ofrece una radiografía...
by Siprocal | Jun 26, 2025 | Connected TV
Insights from the MediaPost report and what they signal for connected TV in the U.S. market The recently released 2025 Media Ad Spend Report: Who’s Winning, What’s Changing, and Why It Matters, published by MediaPost in partnership with Guideline.ai, offers a timely...
by Siprocal | Jun 18, 2025 | Connected TV
Connected TV is no longer about adoption — it’s about strategy. With mature measurement capabilities, premium content environments, and a well-established role in media plans, the conversation has shifted. For marketers, the question isn’t why CTV — it’s how to make...
