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As we step into 2026, the retail landscape — and the digital advertising ecosystem attached to it — is poised for transformation. Experts assembled by the National Retail Federation (NRF) point to a mix of technological acceleration, evolving consumer motivations, and...
Todo início de ano vem acompanhado de previsões. Algumas se confirmam, outras envelhecem rápido. Mas, olhando para 2026, há algo que parece menos uma aposta e mais uma constatação: o marketing deixa de ser sobre canais isolados e passa a ser, de vez, sobre jornadas...
No cenário competitivo do varejo atual, a batalha pela atenção do consumidor não acontece apenas nas gôndolas, mas principalmente na tela do smartphone. O grande desafio para as marcas físicas não é apenas gerar cliques, mas transformar esses cliques em tráfego...
For today’s brands, being present on a user’s home screen is no longer just a nice-to-have — it’s the foundation for building long-term relationships. Almost every part of the customer journey now happens on mobile: searching, comparing, shopping, paying, and...
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