by Siprocal | May 19, 2025 | Connected TV
En un ecosistema publicitario cada vez más exigente, donde los consumidores están hiperconectados y esperan relevancia en cada impacto, el mobile programático se presenta como una de las soluciones más potentes para quienes buscan eficiencia sin perder escala. Pero...
by Siprocal | May 8, 2025 | Connected TV
Content-based targeting isn’t just another buzzword in digital advertising — it’s a necessary evolution. For years, marketers have relied on audience data to reach the right people. We’ve been obsessed with user profiles, demographics, and behavior, trying to define...
by Siprocal | Apr 29, 2025 | Connected TV
En el ecosistema publicitario actual, las marcas buscan mucho más que visibilidad: necesitan resultados concretos, experiencias fluidas y audiencias realmente interesadas en lo que tienen que ofrecer. Un caso reciente en el sector financiero demuestra cómo el uso...
by Siprocal | Apr 14, 2025 | Connected TV
As the rules of digital advertising continue to evolve, one thing is clear: the old ways of targeting audiences are falling short. Third-party cookies are disappearing, privacy laws are tightening, and user data is more fragmented than ever. For Connected TV (CTV), a...
by Siprocal | Apr 3, 2025 | Connected TV
As Connected TV (CTV) continues to reshape the digital advertising landscape, traditional audience targeting methods are facing new challenges. The reliance on third-party data and broad demographic segments is quickly becoming outdated due to increasing privacy...
by Siprocal | Mar 24, 2025 | Connected TV
A jornada do consumidor está cada vez mais fragmentada. De acordo com a Sensor Tower, 64% das compras iniciadas durante grandes eventos esportivos começam no smartphone. Esse dado reforça como a experiência multicanal influencia decisões de compra e como os...
