by Siprocal | Aug 19, 2024 | Connected TV, Market, Trends
As Connected TV (CTV) continues to revolutionize the advertising landscape, the strategic use of first-party data has become a game-changer. This was clearly demonstrated by a global e-commerce travel brand that partnered with Madhive to activate their first-party...
by Siprocal | Aug 14, 2024 | Connected TV, Market, Trends
In the dynamic world of digital marketing, Connected TV (CTV) has emerged as a powerful tool that not only captures the final consumer click but also plays a crucial role in the branding process that leads to that decision. The journey to a purchase decision often...
by Siprocal | Jul 4, 2024 | Connected TV, Market, Trends
As the July opening ceremony for the 2024 Paris Olympics approaches, the excitement is palpable. With 15 million visitors expected to flood the French capital and an estimated one billion people tuning in worldwide, the Olympic Games offer an unparalleled opportunity...
by Siprocal | Apr 9, 2024 | Connected TV, Market, Newsroom, Trends
In the rapidly evolving world of multiscreen experiences, we face an inflection point in shifting consumer demand. This brave new world brings tremendous opportunity for brand marketers, but also significant challenges. A CHANGING LANDSCAPELegacy businesses such as...
by Siprocal | Apr 8, 2024 | Connected TV, Market, Newsroom, Technology
In this edition of Supply-Side Spotlight, we’re chatting with Max Gideon, VP of Streaming at Siprocal. We’re covering an array of hot topics, including standardization in the CTV space, the looming addressability changes in our industry, and...
by Siprocal | Mar 14, 2024 | Connected TV, Market, Newsroom
A empresa focará no crescimento da base de usuários da plataforma e ampliar as ações publicitárias por novas receitas O São Paulo anunciou um acordo com a Siprocal, empresa especializada no crescimento e monetização de publicidade digital em múltiplos...
