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Mastering the Digital Advertising Shift: Unleashing the Power of Mobile and Seizing New Opportunities  

Mastering the Digital Advertising Shift: Unleashing the Power of Mobile and Seizing New Opportunities  

by Siprocal | May 28, 2023 | Social Media

According to eMarketer’s April 2023 INSIDER report, the trend of digital advertising spending continues to show significant growth, with ad dollars gradually shifting away from traditional formats. This shift is driven by the increasing popularity and...
DigitalReef Merges with Gamers Club in Historic Deal to Disrupt $360B Gaming and Digital Media Market

DigitalReef Merges with Gamers Club in Historic Deal to Disrupt $360B Gaming and Digital Media Market

by Siprocal | Mar 10, 2023 | Market

This merger will drive distribution, engagement, and monetization through combining the most-used media consumption devices in Mobile and CTV, and Gaming, the most-interactive form of media. MIAMI, March 10, 2023 /PRNewswire/ — DigitalReef, a leading...
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  1. Kelsey F. Blackwell on Orchestrating the Future of Digital Innovation and Advertising: How Siprocal’s Sam Berenato Is Shaping Today’s CTV Advertising Landscape

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