Siprocal is proud to announce its recognition as the #1 CTV supply-side platform (SSP) in North America on Samsung TV devices by Pixalate’s Seller Trust Index for Q3 2024. This achievement highlights our role as a key player in the rapidly growing Connected TV (CTV) market, where Samsung is one of the most influential platforms.
Building on our previous position as #6 in the same ranking, this leap to the top underscores our unwavering commitment to innovation, quality, and meeting the evolving needs of our clients.
Additionally, Siprocal achieved noteworthy rankings across other platforms, including #7 on Amazon devices and #29 on Roku devices, reflecting our robust presence across the CTV ecosystem.
Why This Matters for CTV Advertising
Pixalate’s Seller Trust Index evaluates programmatic sellers based on factors such as:
- Invalid Traffic (IVT): Monitoring for fraud and non-human activity.
- Transparency: Server-side ad insertion (SSAI) practices and domain quality.
- Household Reach: Scale and audience accessibility.
- Spoofing Prevention: Ensuring inventory authenticity.
These metrics are critical for advertisers navigating the growing CTV space, ensuring successful campaigns while mitigating risks associated with ad fraud and low-quality inventory.
Outpacing Industry Leaders
Siprocal’s success is particularly notable considering we surpassed major players like Magnite, Xandr, and others, reinforcing our leadership in the competitive CTV market. This progress reflects our dedication to continuous improvement and our ability to deliver trusted, high-quality solutions to advertisers and publishers alike.
Siprocal’s Commitment to CTV Excellence
Our approach to the CTV market prioritizes:
- Direct partnerships with publishers: Reducing reliance on re-sellers and ensuring premium inventory.
- Focus on innovation: Leveraging advanced technology to meet advertiser and publisher needs in a dynamic landscape.
- Consistent quality: Providing transparency, authenticity, and measurable results.
These principles have been instrumental in securing top rankings and maintaining our trusted reputation in the CTV ecosystem.
Looking Ahead
This recognition as the #1 CTV SSP for Samsung devices is a milestone in our journey to redefine programmatic advertising. Siprocal remains committed to driving transparency and innovation, ensuring our clients succeed in a rapidly evolving market.
For more on Pixalate’s Seller Trust Index and what it means for CTV advertisers, visit Pixalate’s official website.
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