by Siprocal | Oct 7, 2025 | Connected TV
Como o Brand Lift ajuda marcas a entenderem — e aprimorarem — seu impacto real Quando uma marca investe em mídia digital, o primeiro reflexo é medir resultados quantitativos: impressões, cliques, visitas, conversões. Mas existe uma dimensão igualmente essencial e...
by Siprocal | Sep 16, 2025 | Connected TV
The mattress and sleep products industry is notoriously competitive. Seasonal promotions, heavy investment in traditional media, and crowded digital channels make it difficult for brands to stand out. One nationwide mattress retailer faced flat growth despite...
by Siprocal | Aug 7, 2025 | Connected TV
When viewers skip ads as quickly as they switch channels, brands need more than broad reach—they need campaigns that prove their impact. A leading university chose Siprocal’s Audience Curation Platform to overhaul its Connected TV recruitment strategy and turn...
by Siprocal | Jul 29, 2025 | Connected TV
Connected TV, IA generativa y personalización basada en datos impulsan nuevas estrategias entre anunciantes Las prioridades del marketing digital en México están evolucionando, y el nuevo estudio del IAB México, con patrocinio de Samsung Ads, ofrece una radiografía...
by Siprocal | Jun 26, 2025 | Connected TV
Insights from the MediaPost report and what they signal for connected TV in the U.S. market The recently released 2025 Media Ad Spend Report: Who’s Winning, What’s Changing, and Why It Matters, published by MediaPost in partnership with Guideline.ai, offers a timely...
by Siprocal | Jun 18, 2025 | Connected TV
Connected TV is no longer about adoption — it’s about strategy. With mature measurement capabilities, premium content environments, and a well-established role in media plans, the conversation has shifted. For marketers, the question isn’t why CTV — it’s how to make...
